The art of selling to the affluent : how to attract, service, and retain wealthy customers and clients for life /

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Oechsli, Matt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Edición:2nd edition.
Temas:
Affluent consumers.
Marketing.
Selling.
Sales presentations.
Consommateurs riches.
Vente.
Arguments de vente.
marketing.
selling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Affluent consumers
Marketing
Sales presentations
Selling
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis.
Notas:Includes index.
Descripción Física:1 online resource
ISBN:9781118744765
1118744764
9781118849101
1118849108

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