Developing B2B social communities : keys to growth, innovation, and customer loyalty /

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This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brooks, Margaret
Otros Autores: Lovett, John J., Creek, Sam
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : CA Technologies Press : Apress, ©2013.
Temas:
Business > Data processing.
Internet marketing.
Communication in marketing.
World Wide Web.
Internet
Gestion > Informatique.
Marketing sur Internet.
Communication en marketing.
Web.
BUSINESS & ECONOMICS > General.
Business > Data processing
Communication in marketing
Internet marketing
World Wide Web
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Human Need to Connect
  • Community as the Centerpiece for Customer Engagement
  • Community Models
  • Life Cycle and Maturity Models for Online Communities
  • Community Management
  • Case Study in Focus: CA Technologies
  • Business Impact through Community
  • Developing B2B Social Communities.

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