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Developing B2B social communities : keys to growth, innovation, and customer loyalty /
This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
CA Technologies Press : Apress,
©2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |