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Developing B2B social communities : keys to growth, innovation, and customer loyalty /
This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
CA Technologies Press : Apress,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |z 1430247134 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Brooks, Margaret. | |
| 245 | 1 | 0 | |a Developing B2B social communities : |b keys to growth, innovation, and customer loyalty / |c Margaret Brooks, J.J. Lovett, Sam Creek. |
| 246 | 3 | |a Developing business-to-business social communities | |
| 260 | |a [Place of publication not identified] : |b CA Technologies Press : |b Apress, |c ©2013. | ||
| 300 | |a 1 online resource (xiv, 187 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | 0 | |t The Human Need to Connect -- |t Community as the Centerpiece for Customer Engagement -- |t Community Models -- |t Life Cycle and Maturity Models for Online Communities -- |t Community Management -- |t Case Study in Focus: CA Technologies -- |t Business Impact through Community -- |t Developing B2B Social Communities. |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a World Wide Web. | |
| 650 | 2 | |a Internet | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Web. | |
| 650 | 7 | |a World Wide Web. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a Business |x Data processing |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a World Wide Web |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Lovett, John J. | |
| 700 | 1 | |a Creek, Sam. | |
| 776 | 0 | 8 | |i Print version: |a Brooks, Margaret. |t Developing B2B social communities. |d [Place of publication not identified] : CA Technologies Press : Apress, ©2013 |z 9781430247135 |z 1430247134 |
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