Developing B2B social communities : keys to growth, innovation, and customer loyalty /
This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
CA Technologies Press : Apress,
©2013.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Sumario: | This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully. |
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Notas: | Includes index. |
Descripción Física: | 1 online resource (xiv, 187 pages) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9781430247142 1430247142 |