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How to start your own business : for entrepreneurs /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ashton, Robert, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, U.K. ; New York : Pearson Education, 2013.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur
  • crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type
  • what's possible 5. Business structure
  • building in room to grow 6. Finding the perfect place
  • business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they're important 11. Timing is everything
  • how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell &nbs.