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Relationship marketing : creating stakeholder value /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Christopher, Martin
Otros Autores:	Payne, Adrian, Ballantyne, David
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Oxford, U.K. ; Burlington, Mass. : Butterworth-Heinemann, 2008, ©2002.
Temas:	Relationship marketing. Customer relations > Management. Marketing. Marketing Marketing relationnel. marketing.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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