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00000cam a2200000Ia 4500 |
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OR_ocn859157071 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
130930t20082002enka ob 001 0 eng d |
| 040 |
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|a UMI
|b eng
|e pn
|c UMI
|d OCLCQ
|d OCLCF
|d OCLCQ
|d UAB
|d AU@
|d OCLCO
|d OCLCQ
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| 020 |
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|a 9781136368950
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| 020 |
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|a 1136368957
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| 020 |
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|z 9780750648394
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| 035 |
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|a (OCoLC)859157071
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| 037 |
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|a CL0500000302
|b Safari Books Online
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| 050 |
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4 |
|a HD5415.55
|b .C527 2008
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| 082 |
0 |
4 |
|a 658.8
|q OCoLC
|2 22/eng/20230216
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Christopher, Martin.
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| 245 |
1 |
0 |
|a Relationship marketing :
|b creating stakeholder value /
|c Martin Christopher, Adrian Payne, David Ballantyne.
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| 260 |
|
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|a Oxford, U.K. ;
|a Burlington, Mass. :
|b Butterworth-Heinemann,
|c 2008, ©2002.
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| 300 |
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Online resource; title from title page (Safari, viewed September 20, 2013).
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| 504 |
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|a Includes bibliographical references and index.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Relationship marketing.
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| 650 |
|
0 |
|a Customer relations
|x Management.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
2 |
|a Marketing
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| 650 |
|
6 |
|a Marketing relationnel.
|
| 650 |
|
6 |
|a Marketing.
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| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a Customer relations
|x Management.
|2 fast
|0 (OCoLC)fst00885539
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 (OCoLC)fst01093590
|
| 700 |
1 |
|
|a Payne, Adrian.
|
| 700 |
1 |
|
|a Ballantyne, David.
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780750648394/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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| 994 |
|
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|a 92
|b IZTAP
|
