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Design thinking for strategic innovation : what they can't teach you at business or design school /
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons Inc,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Mootee, Idris, |d 1958- | |
| 245 | 1 | 0 | |a Design thinking for strategic innovation : |b what they can't teach you at business or design school / |c Idris Mootee. |
| 264 | 1 | |a Hoboken, N.J. : |b John Wiley & Sons Inc, |c 2013. | |
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| 505 | 0 | |a There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. | ||
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| 650 | 0 | |a Creative thinking. | |
| 650 | 0 | |a Organizational change. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Changement organisationnel. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Creative thinking |2 fast | |
| 650 | 7 | |a Organizational change |2 fast | |
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