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Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling /
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consum...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
2013.
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| Edición: | New ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Acknowledgments; Michael's Story: Free at Last; Preface; How to Use This Book; Module 1: Your Foundation; Chapter 1 The Red Velvet Rope Policy; The Red Velvet Rope Policy; Creating Your Red Velvet Rope Policy; Dump the Duds; Pruning Your Client List; The Old Man, the Boy, and the Donkey; A Perpetual Process; Chapter 2 Why People Buy What You're Selling; Step 1: Identify Your Target Market; Three Reasons to Choose a Target Market; Two Primary Ways to Grow Your Business; Your Passions, Natural Talents, and Knowledge Are Key; Takin' It to the Streets.
- Step 2: Identify the Needs & Desires of Your Target MarketStep 3: Determine the Biggest Result Your Clients Get; Step 4: Demonstrate the Benefits of Your Investable Opportunities; Clients Want You to Help Them; Chapter 3 Develop a Personal Brand; Don't Blend In
- Distinguish Yourself; Have You Watered Yourself Down?; Clear Intentions; The Three Components of Your Personal Brand; Rome Wasn't Built in a Day; Chapter 4 How to Talk About What You Do; Kill the Elevator Speech; Have a Meaningful Conversation; So, What Do You Do for a Living?; Apply the 5-Part Formula; Listen and Be Flexible.
- Practice Being HumanSpeak from the Heart; Module 2: Building Trust & Credibility; Chapter 5 Credibility & Likability; The Standard Credibility Builders; Standards of Service; Don't Just Fake It 'til You Make It; There Is a Hero in You; Making the Mental Shift; The Power of Likability; Be Credible and Likable; Chapter 6 The Sales Cycle Process; Turn Strangers into Friends and Friends into Clients; Key Number 1: Who Is Your Target Client?; Key Number 2: What Are They Looking For?; Key Number 3: Where Do They Look For You?; Key Number 4: When Do They Look For You?
- Key Number 5: Why Should They Choose You?Key Number 6: How Do You Want Them to Engage With You?; A Preview to the 6 Core Self-Promotion Strategies; The Book Yourself Solid Sales Cycle Process; Book Yourself Solid Sales Cycle-Stage One; Book Yourself Solid Sales Cycle-Stage Two; Book Yourself Solid Sales Cycle-Stage Three; Book Yourself Solid Sales Cycle-Stage Four; Book Yourself Solid Sales Cycle-Stage Five; Keeping in Touch Is Key for Your Sales Cycle; The Always-Have-Something-to-Invite-People-to Offer; Give Too Much, and Then Give More.
- Use the Sales Cycle to Unconditionally Serve Your ClientsChapter 7 The Keep in Touch Strategy; Strategies That Help You Collect People; Strategies That Help You Connect with People; Building and Managing Your Database; Prerequisites for Communicating to Your List; Use the 80/20 Rule to Create Valuable Content; Share Helpful Information; Share What You Offer; Show and Tell; Choosing Your Keep in Touch Tools; Using E-Zines to Keep in Touch; Keep in Touch or Bust; Chapter 8 The Information Products Strategy; Red-Hot Benefits to Information Products; The Sky's the Limit.