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The human brand : how we relate to people, products, and companies /
Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minnesota] :
HighBridge Audio,
[2013]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |