Cargando…

The human brand : how we relate to people, products, and companies /

Mostrar otras versiones (2)

Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Malone, Chris, 1969- (Autor), Fiske, Susan T. (Autor)
Otros Autores:	Runnette, Sean (Narrador)
Formato:	Electrónico Audiom
Idioma:	Inglés
Publicado:	[Minneapolis, Minnesota] : HighBridge Audio, [2013]
Temas:	Consumer behavior. Marketing > Psychological aspects. Consommateurs > Comportement. Marketing > Aspect psychologique. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Downloadable audio books. Audiobooks. Livres audio.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

Descripción
Sumario:	Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Descripción Física:	1 online resource (1 audio file)
ISBN:	9781622312979 162231297X