Cargando…
The marketing plan : how to prepare and implement it /
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
c2011.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn858443483 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 100917s2011 nyua ob 001 0 eng | ||
| 010 | |a 2020689827 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d S9I |d CNNAI |d OCLCO |d EYM |d N$T |d EBLCP |d CDX |d E7B |d UMI |d TUU |d SFB |d B24X7 |d REDDC |d DEBSZ |d DKDLA |d TEFOD |d AU@ |d AGLDB |d UAB |d Z5A |d PIFAG |d ZCU |d MERUC |d WY@ |d HCO |d LND |d VNS |d VTS |d UOK |d ICG |d NTG |d NLE |d TOF |d COO |d VT2 |d UKMGB |d STF |d DKC |d C6I |d UHL |d UKAHL |d INARC |d OCLCO |d OCLCQ |d IOY |d OCLCQ | ||
| 015 | |a GBB8G7035 |2 bnb | ||
| 016 | 7 | |a 018919802 |2 Uk | |
| 019 | |a 710992312 |a 720025404 |a 738359957 |a 759581532 |a 765825510 |a 827890083 |a 929503118 |a 932319452 |a 961649703 |a 962617048 |a 987671400 |a 995760984 |a 995876147 |a 1038385381 |a 1042832489 |a 1060197146 |a 1061084028 |a 1081197853 |a 1103259856 |a 1105865305 |a 1112946388 |a 1129373387 |a 1148151475 |a 1152981440 |a 1192341380 |a 1194711784 |a 1288487300 | ||
| 020 | |a 9780814416945 |q ebook | ||
| 020 | |a 0814416942 | ||
| 020 | |z 0814416934 | ||
| 020 | |z 9780814416938 | ||
| 029 | 1 | |a AU@ |b 000050241624 | |
| 029 | 1 | |a AU@ |b 000062474977 | |
| 029 | 1 | |a DEBBG |b BV042965445 | |
| 029 | 1 | |a DEBBG |b BV044051798 | |
| 029 | 1 | |a DEBSZ |b 396975135 | |
| 029 | 1 | |a DEBSZ |b 421625325 | |
| 029 | 1 | |a NZ1 |b 14175820 | |
| 029 | 1 | |a UKMGB |b 018919802 | |
| 035 | |a (OCoLC)858443483 |z (OCoLC)710992312 |z (OCoLC)720025404 |z (OCoLC)738359957 |z (OCoLC)759581532 |z (OCoLC)765825510 |z (OCoLC)827890083 |z (OCoLC)929503118 |z (OCoLC)932319452 |z (OCoLC)961649703 |z (OCoLC)962617048 |z (OCoLC)987671400 |z (OCoLC)995760984 |z (OCoLC)995876147 |z (OCoLC)1038385381 |z (OCoLC)1042832489 |z (OCoLC)1060197146 |z (OCoLC)1061084028 |z (OCoLC)1081197853 |z (OCoLC)1103259856 |z (OCoLC)1105865305 |z (OCoLC)1112946388 |z (OCoLC)1129373387 |z (OCoLC)1148151475 |z (OCoLC)1152981440 |z (OCoLC)1192341380 |z (OCoLC)1194711784 |z (OCoLC)1288487300 | ||
| 037 | |a CL0500000089 |b Safari Books Online | ||
| 037 | |a C4264614-2259-4126-B517-59719264407D |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 0 | 0 | |a HF5415 |
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.8/02 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Luther, William M. | |
| 245 | 1 | 4 | |a The marketing plan : |b how to prepare and implement it / |c William M. Luther. |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a New York : |b AMACOM, |c c2011. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan basics -- Appendix B: Everything You Need to Know About Working with an Advertising Agency -- Index | |
| 520 | |a Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Planning. |2 fast |0 (OCoLC)fst01010240 | |
| 776 | 0 | 8 | |i Print version: |t The marketing plan |d New York : AMACOM, c2011. |z 9780814416938 |w (DLC) 2010039115 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814416938/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26381248 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00036904 | ||
| 938 | |a Coutts Information Services |b COUT |n 17550299 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL678725 | ||
| 938 | |a ebrary |b EBRY |n ebr10448704 | ||
| 938 | |a EBSCOhost |b EBSC |n 359060 | ||
| 938 | |a Internet Archive |b INAR |n marketingplanhow0000luth_g2d7 | ||
| 994 | |a 92 |b IZTAP | ||