You should test that! : conversion optimization for more leads, sales and profit or the art and science of optimized marketing /

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, cre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Goward, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley, ©2013.
Temas:
Internet marketing.
Web sites > Design > Evaluation.
Web site development > Evaluation.
Strategic planning.
Marketing sur Internet.
Sites Web > Conception > Évaluation.
Sites Web > Développement > Évaluation.
Planification stratégique.
Internet marketing
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why you should test that
  • What is conversion optimization?
  • Prioritize testing opportunities
  • Create hypotheses with the LIFT model
  • Optimize your value proposition
  • Optimize for relevance
  • Optimize for clarity
  • Optimize for anxiety
  • Optimize for distraction
  • Optimize for urgency
  • Test your hypotheses
  • Analyze your test results
  • Strategic marketing optimization.

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