You should test that! : conversion optimization for more leads, sales and profit or the art and science of optimized marketing /

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, cre...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Goward, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley, ©2013.
Temas:
Internet marketing.
Web sites > Design > Evaluation.
Web site development > Evaluation.
Strategic planning.
Marketing sur Internet.
Sites Web > Conception > Évaluation.
Sites Web > Développement > Évaluation.
Planification stratégique.
Internet marketing
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustme.
Descripción Física:1 online resource (1 volume) : illustrations
ISBN:9781118463833
1118463838
9781118334157
1118334159

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