Best practices for transportation agency use of social media /

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bregman, Susan (Editor ), Watkins, Kari Edison (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2013]
Temas:
Transportation agencies > Customer services > United States.
Transportation agencies > Public relations.
Social media > United States.
Internet in public administration > United States.
Ministères des transports > Service à la clientèle > États-Unis.
Ministères des transports > Relations publiques.
Médias sociaux > États-Unis.
Internet dans l'administration publique > États-Unis.
POLITICAL SCIENCE > Public Affairs & Administration.
Internet in public administration
Social media
United States
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. Introduction
  • 2. It's a social world / Susan Bregman
  • 3. Fish heads and haiku : voices from the field / Susan Bregman
  • 4. Using social media to connect with customers and community
  • 5. Learning from customers and community
  • 6. Agency considerations and policies
  • 7. Tying it all together / Kari Edison Watkins.

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