Best practices for transportation agency use of social media /

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and impleme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bregman, Susan (Editor ), Watkins, Kari Edison (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2013]
Temas:
Transportation agencies > Customer services > United States.
Transportation agencies > Public relations.
Social media > United States.
Internet in public administration > United States.
Ministères des transports > Service à la clientèle > États-Unis.
Ministères des transports > Relations publiques.
Médias sociaux > États-Unis.
Internet dans l'administration publique > États-Unis.
POLITICAL SCIENCE > Public Affairs & Administration.
Internet in public administration
Social media
United States
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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264 1 |a Boca Raton, FL :  |b CRC Press,  |c [2013] 
264 4 |c ©2014 
300 |a 1 online resource (xviii, 313 pages) 
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505 0 |a 1. Introduction -- 2. It's a social world / Susan Bregman -- 3. Fish heads and haiku : voices from the field / Susan Bregman -- 4. Using social media to connect with customers and community -- 5. Learning from customers and community -- 6. Agency considerations and policies -- 7. Tying it all together / Kari Edison Watkins. 
520 |a Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interview. 
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650 6 |a Internet dans l'administration publique  |z États-Unis. 
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650 7 |a Internet in public administration  |2 fast 
650 7 |a Social media  |2 fast 
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700 1 |a Bregman, Susan,  |e editor. 
700 1 |a Watkins, Kari Edison,  |e editor. 
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