The customer service solution : managing emotions, trust, and control to win your customer's business /

With findings drawn from behavioral science research; this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dasu, Sriram
Otros Autores: Chase, Richard B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2013]
Temas:
Customer relations.
Customer services.
Service industries > Management.
Service à la clientèle.
Services (Industrie) > Gestion.
Customer relations
Customer services
Service industries > Management
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:With findings drawn from behavioral science research; this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales. --
Descripción Física:1 online resource (xvi, 223 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1299826199
9781299826199
9780071809993
0071809996

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