Cargando…

Internal marketing : tools and concepts for customer-focused management /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Ahmed, Pervaiz K.
Autor Corporativo:	Chartered Institute of Marketing
Otros Autores:	Rafiq, Mohammed
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.
Temas:	Marketing > Management. Marketing > Management > Case studies. Organizational effectiveness. Organizational effectiveness > Case studies. Relationship marketing. Customer relations. Marketing > Gestion. Marketing > Gestion > Études de cas. Efficacité organisationnelle. Efficacité organisationnelle > Études de cas. Marketing relationnel. Customer relations Marketing > Management Organizational effectiveness Relationship marketing Case studies
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

Ejemplares similares

Creating effective sales and marketing relationships /
por: Le Meunier-FitzHugh, Kenneth, et al.
Publicado: (2015)

The Librarian's nitty-gritty guide to content marketing /
por: Solomon, Laura, 1967-
Publicado: (2016)

A focused issue on the marketing process in organizational competence /
Publicado: (2005)

Creating market insight : how firms create value from market understanding /
por: Smith, Brian D. (Brian David), 1961-
Publicado: (2008)

Evaluating marketing actions and outcomes /
Publicado: (2003)

Customer-centric marketing : build relationships, create advocates and influence your consumers /
por: Cundari, Aldo
Publicado: (2015)

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
por: Halinen, Aino, 1961-
Publicado: (1997)

Customer Relationship Marketing To inspire good customer service behaviour, we must be able to measure customer experiences meaningfully.
por: Hawkins, John
Publicado: (2019)

The Book of Business Awesome / How Engaging Your Customers and Employees Can Make Your Business Thrive/The Cost of Not Listening, Engaging, or Being Great at What You Do.
por: Stratten, Scott
Publicado: (2012)

Customer-centric marketing : build relationships, create advocates, and influence your customers /
por: Cundari, Aldo
Publicado: (2015)

The now revolution : 7 shifts to make your business faster, smarter, and more social /
por: Baer, Jay, 1969-
Publicado: (2011)

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
por: Halinen, Aino, 1961-
Publicado: (2002)

Managing the new customer relationship : strategies to engage the social customer and build lasting value /
por: Gordon, Ian, 1952 June 19-
Publicado: (2013)

Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /
por: Thomas, Barbara
Publicado: (2016)

Value-based marketing strategy : pricing and costs for relationship marketing /
por: Lopez, Santiago
Publicado: (2014)

Transform Customer Experience : How to achieve customer success and create exceptional CX /
por: Villani, Isabella
Publicado: (2019)

Managing customer relationships on the internet /
Publicado: (2006)

Managing the new customer relationship : strategies to engage the social customer and build lasting value /
por: Gordon, Ian, 1952 June 19-
Publicado: (2013)

Cases in Marketing.
por: Hartmann, Stig
Publicado: (1997)

Handbook of CRM : achieving excellence in customer management /
por: Payne, Adrian
Publicado: (2006)

Produktmarketing war Gestern : wie die Corporate Identity unsere Kaufentscheidung beeinflusst /
por: Eddine, Mustafa Alaa
Publicado: (2018)

Value-based Marketing Strategy : Pricing and Costs for Relationship Marketing.
por: Lopez, Santiago
Publicado: (2015)

Cases in marketing /
Publicado: (1997)

Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.
por: Specchia, Antonio
Publicado: (2022)

Marketing de bajo presupuesto : for rookies.
Publicado: (2009)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
por: Dempster, Craig
Publicado: (2015)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
por: Dempster, Craig
Publicado: (2015)

Customer experience management : a revolutionary approach to connecting with your customers /
por: Schmitt, Bernd
Publicado: (2003)

Customer Value Management Some Reflections and Future Trends.
por: Verhoef, Peter C.
Publicado: (2019)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
por: Malhotra, Naresh K., et al.
Publicado: (2016)

Customer-centric marketing : supporting sustainability in the digital age /
por: Richardson, Neil Andre Asselbroug
Publicado: (2015)

The come back culture : 10 business practices that create lifelong customers /
por: Young, Jason, 1978-, et al.
Publicado: (2022)

The manager's guide to competitive marketing strategies /
por: Paley, Norton
Publicado: (2005)

Transform Customer Experience : How to achieve customer success and create exceptional CX /
por: Villani, Isabella
Publicado: (2019)

Thought leadership : prompting businesses to think and learn /
por: Young, Laurie, 1955-
Publicado: (2013)

The value of the customer relationship /
por: Angelini, Antonella
Publicado: (2018)

Corporate and organizational marketing /
Publicado: (2007)

The co-creation paradigm /
por: Ramaswamy, Venkatram, et al.
Publicado: (2014)

The co-creation paradigm /
por: Ramaswamy, Venkatram, et al.
Publicado: (2014)

Connected CRM : implementing a big-data-driven, customer-centric business strategy /
por: Williams, David, 1963-
Publicado: (2014)

Cannot write session to /tmp/vufind_sessions/sess_o9k8a168frcrr9u2i6fvcrrbb5