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Adobe Analytics quick-reference guide : marketing reports and analytics (formerly SiteCatalyst) /
Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content manager...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Adobe Press,
Ã2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn857419702 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 130903s2014 xx a o 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCF |d AU@ |d CZL |d OCLCO |d OCLCQ |d OCLCA |d OCLCO | ||
| 020 | |a 9780133416091 | ||
| 020 | |a 0133416097 | ||
| 020 | |z 9780321926944 | ||
| 035 | |a (OCoLC)857419702 | ||
| 037 | |a CL0500000275 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 |b .C67 2014 | |
| 082 | 0 | 4 | |a 658.401202854 |q OCoLC |2 23/eng/20230216 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Closser, Shane. | |
| 245 | 1 | 0 | |a Adobe Analytics quick-reference guide : |b marketing reports and analytics (formerly SiteCatalyst) / |c Shane Closser. |
| 260 | |a [Place of publication not identified] : |b Adobe Press, |c Ã2014. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (viewed August 28, 2013). | |
| 500 | |a Includes index. | ||
| 520 | |a Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers'online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing |x Data processing. | |
| 650 | 0 | |a Business planning |x Data processing. | |
| 650 | 0 | |a Web usage mining. | |
| 650 | 6 | |a Marketing sur Internet |x Informatique. | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 7 | |a Business planning |x Data processing |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133416091/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||