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Building a digital analytics organization : create value by integrating analytical processes, technology, and people into business operations /
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to r...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson,
2013, 2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Using digital analytics to create business value
- Analytics value chain and the P's of digital analytics
- Building an analytics organization
- What are analytics tools?
- Methods and techniques for digital analysis
- Defining, planning, collecting, and governing data in digital analytics
- Reporting data and using key performance indicators
- Optimization and testing with digital analytics : test, don't guess
- Qualatative and voice of customer data and digital analytics
- Competitive intellegnece and digital analytics
- Targeting and automation with digital analytics
- Converging omnichannels and integrating data for understanding customers, audiences, and media
- Future of digital analytics.