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Building a digital analytics organization : create value by integrating analytical processes, technology, and people into business operations /
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson,
2013, 2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_ocn857063122 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 019 | |a 1005326610 | ||
| 020 | |a 9780133372809 |q (electronic bk.) | ||
| 020 | |a 0133372804 |q (electronic bk.) | ||
| 020 | |z 9780133372823 | ||
| 020 | |z 0133372820 | ||
| 020 | |z 9780133372786 | ||
| 020 | |z 0133372782 | ||
| 035 | |a (OCoLC)857063122 |z (OCoLC)1005326610 | ||
| 037 | |a CL0500000270 |b Safari Books Online | ||
| 050 | 4 | |a HF5548.2 |b .P4555577 2013 | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Phillips, Judah. | |
| 245 | 1 | 0 | |a Building a digital analytics organization : |b create value by integrating analytical processes, technology, and people into business operations / |c Judah Phillips. |
| 264 | 1 | |a Upper Saddle River, N.J. : |b Pearson, |c 2013, 2014. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Using digital analytics to create business value -- Analytics value chain and the P's of digital analytics -- Building an analytics organization -- What are analytics tools? -- Methods and techniques for digital analysis -- Defining, planning, collecting, and governing data in digital analytics -- Reporting data and using key performance indicators -- Optimization and testing with digital analytics : test, don't guess -- Qualatative and voice of customer data and digital analytics -- Competitive intellegnece and digital analytics -- Targeting and automation with digital analytics -- Converging omnichannels and integrating data for understanding customers, audiences, and media -- Future of digital analytics. | |
| 520 | |a Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization . | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Business intelligence |x Evaluation. | |
| 650 | 0 | |a Knowledge management. | |
| 650 | 0 | |a Management |x Data processing. | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 6 | |a Gestion des connaissances. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Management |x Data processing |2 fast | |
| 650 | 7 | |a Business |x Data processing |2 fast | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Phillips, Judah. |t Building a digital analytics organization. |d Upper Saddle River, New Jersey : Financial Times/Prentice Hall, 2013 |z 9780133372786 |w (OCoLC)835968955 |
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| 938 | |a EBSCOhost |b EBSC |n 1602111 | ||
| 938 | |a YBP Library Services |b YANK |n 14855408 | ||
| 994 | |a 92 |b IZTAP | ||