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The Agile Startup : Quick and Dirty Lessons Every Entrepreneur Should Know.
An inspiring and impactful compilation of the most important lessons of entrepreneurship The tools of a digital age make it easier than ever to start a new business. And with billion-dollar IPOs and acquisitions making weekly headlines, the potential rewards are enormous. But even with all of the ad...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know; Copyright; Contents; Why You Should Read This Book; The Entrepreneur's Life Cycle; Chapter 1: Agile Philosophy; Rule #1; What's Your Why?; You Are Wrong; Heaven ... and Hell; You Get Only 15,000 Days; The Entrepreneurial Method; Focus on Problems, Not Solutions; Three Requirements for Success; Dreamers versus Doers; Get Out of the Building; Business Plans Are Worthless; Let Them Steal It; Embarrass Yourself; Fail Fast-and Often; Contain Risk as Early as Possible; First, Decide What Not To Do; Rules? What Rules?
- FOCUS-Follow One Course Until SuccessfulDon't Drink the Kool-Aid; Get in over Your Head; There Is No Silver Bullet; It Ain't a Problem 'Til It's a Problem; Launch to Learn; Resourcefulness, Not Resources; Chapter 2: Make It Feasible; Is it Feasible?; ASS Out of U and ME; Three Questions You Must Answer; Double Your Worst Case; Five Risk Factors; Product 1.0-A Brochure; Good Ideas, Bad Businesses; Wrong Questions-Wrong Answers; Vitamin, Painkiller, or Cure?; Create Massive Value; Why Won't It Work?; Show Me the Money; Does It Pencil?; Play Dumb; Take a Haircut; If You Build It, Will They Come?
- Buying CustomersCLV>= 2 × CAC; Cash Is More Important than Your Mother; Think Like a VC; Chapter 3: Customers and Competition; Break It Down; Ride the Wave; Know Thy Market; WII. FM-Your Favorite Radio Station; Tell Me What Sucks; You Can't Boil the Ocean; Reframe the Competition; Make a Competitive Matrix; Differentiate or Die; Competition Is a Good Thing; Follow the Leader; Fast Followers Finish First; 10x Better; You Need a Moat; Zero Degrees of Separation; Chapter 4: Making Money; What's Your Business Model?; The Best Source of Capital; How Do You Make Money?; Gross Profit Margins.
- Prefer Variable to FixedGo Bootstrap Yourself; The First Rule to Making Money; The First Dollar Is the Hardest; Bottoms Up!; Build a (Bad) Financial Model; How Much Runway?; Know Your Do-or-Die Numbers; Chapter 5: Marketing; Luck Is Not a Plan; What's Your Positioning?; Hold the Presses; Old Meets New; Sell Wants, but Deliver Needs; How Can I Help You?; Turn 1 into 2+; Do It Twice; Perception Is Reality; Be a Guerrilla Marketer; The Secret to Writing Copy That Sells; Promise ... Then Overdeliver; Your Brand Talks; Chapter 6: Team; Not So Fast, Partner; Get a Pre-Nup; ABCs of Hiring.
- Your Startup Is a BoatThe Build/Sell Team; Make Sure You're Aligned; How to Get the Best People; Fire Yourself; You Are Not Scalable; Mess with the Vest, Die Like the Rest; Delegate, Don't Abdicate; Form an Advisory Board; Who's the Boss?; The Right Partner Formula; Hire Slow, Fire Fast; Sharing a Submarine; Chapter 7: Pitching Your Startup; Get Your Story Straight; Get to the Next Step; Half as Long Is Twice as Good; First Rule of Elevator Pitches; Get Used to Rejection; Use the Use Case; Make It Stick; Name It and Frame It; Find the Hot Buttons; Fake It 'Til You Make It.