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Customer CEO : how to profit from the power of your customers /

Most companies still operate like they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose who to do business with completely on their own terms. This effectively inverts the power, control,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wall, Chuck
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Brookline, Mass. : Bibliomotion, Inc., ©2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)