The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity /

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"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sect...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Laidler-Kylander, Nathalie
Otros Autores: Stenzel, Julia Shepard, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey Bass, A Wiley Brand, [2014]
Edición:First edition.
Temas:
Nonprofit organizations > Management.
Nonprofit organizations > Marketing.
Associations sans but lucratif > Gestion.
Associations sans but lucratif > Marketing.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
Nonprofit organizations > Management
Nonprofit organizations > Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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The Brand IDEA : Managing Nonprofit Brands with Integrity, Democracy and Affinity.
por Laidler-Kylander, Nathalie
Publicado 2013
Texto completo
Electrónico eBook
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