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Apple confidential 2.0 : the definitive history of the world's most colorful company /

The second edition of this bestseller examines the tumultuous history of America's best-known Silicon Valley start-up, from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, including Apple's recent move into the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Linzmayer, Owen W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, Calif. : No Starch Press, ©2004.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Title; Dedication; Contents; Acknowledgments; Introduction; The Genesis Of Apple; Woz's Wanderings; The Apple III Fiasco; Code Names Uncovered; Millionaire Mania; The Strangest Bedfellow Of All; From Xerox, With Love; The Making Of Macintosh; Macintosh Insiders; The Greatest Commercial That Almost Never Aired; The Mac Meets The Press; Mac Models Timeline; Why 1985 Wasn't Like 1984; Telecom Troubles; The Remarkable Rise And Fabulous Fall Of John Sculley; Windows: What Went Wrong?; The Fallen Apple; What Jobs Did Next; The Pixar Phenomenon; The Star Trek Saga; From Diesel To Doctor.