Segmentation and lifetime value models using SAS /

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malthouse, Edward C.
Autor Corporativo: SAS Institute
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cary, N.C. : SAS Institute, 2013.
Temas:
SAS (Computer file)
Business > Data processing.
Customer relations > Management > Data processing.
Relationship marketing > Data processing.
Data mining.
Management > Data processing.
Gestion > Informatique.
Marketing relationnel > Informatique.
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Management > Data processing
Business > Data processing
Customer relations > Management > Data processing
Data mining
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Strategic foundations for segmentation and lifetime value models
  • Segmentation models
  • The simple retention model
  • The general retention model
  • The migration model
  • Data-mining approaches to lifetime value.

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