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Segmentation and lifetime value models using SAS /

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malthouse, Edward C.
Autor Corporativo: SAS Institute
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cary, N.C. : SAS Institute, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)