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Segmentation and lifetime value models using SAS /
Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cary, N.C. :
SAS Institute,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Malthouse, Edward C. | |
| 245 | 1 | 0 | |a Segmentation and lifetime value models using SAS / |c Edward C. Malthouse. |
| 260 | |a Cary, N.C. : |b SAS Institute, |c 2013. | ||
| 300 | |a 1 online resource (xii, 168 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 159-161) and index. | ||
| 588 | 0 | |a PDF. | |
| 505 | 0 | |a Strategic foundations for segmentation and lifetime value models -- Segmentation models -- The simple retention model -- The general retention model -- The migration model -- Data-mining approaches to lifetime value. | |
| 520 | 8 | |a Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM) and provides an overall framework for thinking about CRM and offering real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments. | |
| 546 | |a English. | ||
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| 710 | 2 | |a SAS Institute. | |
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