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The triple bottom line : how today's best-run companies are achieving economic, social, and environmental success--and how you can too /
The classic guide to sustainability strategy and implementation-updated for today's businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can se...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
[2014]
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| Edición: | Revised and updated. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Introduction; Part One The Sustainability Imperative; Chapter 1 A Bitter Aftertaste: Hershey Struggles to Master the Sustainability Challenge; Utopia of Chocolate; The Dark Side of an Icon; A Habit of Secrecy; The Hershey Heritage Goes Up for Sale; The Chocolate Hits the Fan; About-Face; Lessons from the Chocolate Mess; Chapter 2 The Sustainability Sweet Spot: How to Achieve Long-Term Business Success; Where Profit Meets the Common Good; "Prove It!"; Three Ways Sustainability Enhances Your Business; Additional Business Benefits of Sustainability.
- Hard CasesWhy Now?; Chapter 3 The Age of Sustainability; Sustainable Business-an Old Idea Made New Again; New Pressures on Business; A Freer World; A More Interdependent World; A Networked World; An Imperiled World; A Socially Conscious World; A Corporate World; A World of Empowered Employees; A World of Investor Activists; A World of Stakeholders; When Global Trends Arrive on Your Doorstep; Chapter 4 Business Responds; Sustainability Reaches the C-Suite; Organizational Support for the Sustainability Movement; Sustainability-a Story of Success and Failure; Reasons for Failure.
- From Superficial to Systemic ChangeA Challenge for Every Manager and Every Department; Chapter 5 The Backlash Against Sustainability; The Cynics: "Sustainability Is Corporate Hype"; The Skeptics: "The Business of Business Is Business"; Chapter 6 Renewing the Penobscot: A More Productive Use of Capital
- Giving a Voice to the Critters; Who Owns the Penobscot?; The Industrialization of the Penobscot; "We Are the Penobscot River"; Warfare over the Penobscot; Change in Ownership, Change in Attitude; Swimming Upstream Together; Hammering Out Consensus; Promises Kept.
- Lessons of the Penobscot PartnershipPart Two How Sustainability Can Work for You; Chapter 7 Where Do You Stand Today? Your Sustainability Self-Assessment; Determining Where You Stand; Who You Are; What You Do; How You Do It; How Sustainability Applies to Your Industry; Chapter 8 Sustainability Jiu-Jitsu: Turning Short-Term Challenges into Opportunities; Risks and Opportunities-the Yin and Yang of Sustainability; Look for Low-Hanging Fruit; Turn Crises into Opportunities; Chapter 9 Shaping Your Sustainability Strategy.
- Finding the Sweet Spot: Putting Sustainability at the Heart of Your Corporate StrategyA Map to the Sweet Spot; Minimization and Optimization; Minimization: Pursuing Sustainability by Being Less Bad; Life-Cycle Assessment: Perfecting Business Processes; From Minimization to Optimization: The Sustainable Path to New Profits, New Products, and New Markets; Chapter 10 Implementing Your Sustainability Program; Making Sustainability Operational: Goals, Processes, and Key Performance Indicators; Getting Organized; The Virtual Sustainability Department.