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Disciplined Entrepreneurship : 24 Steps to a Successful Startup.
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a su...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Aulet, Bill. | |
| 245 | 1 | 0 | |a Disciplined Entrepreneurship : |b 24 Steps to a Successful Startup. |
| 260 | |a Hoboken : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (290 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | |a Disciplined Entrepreneurship: 24 Steps to a Successful Startup; Copyright; Contents; Preface; Acknowledgments; Introduction; News Flash-Entrepreneurship Can Be Taught!; Three Common Myths That Must Go; What Explains MIT's Success in Entrepreneurship?; Distinguishing Two Distinct Types of Entrepreneurship; Our Focus Is Innovation-Driven Enterprise; What Is Innovation?; Six Themes of the 24 Steps; Step 0: Getting Started; Three Ways to Start a New Venture; How to Go from I Have a Passion to I Have an Idea or Technology -- Finding a Founding Team: Entrepreneurship Is Not a Solo Sport. | |
| 505 | 8 | |a Where You Go From HereStep 1: Market Segmentation; In This Step, You Will:; The Single Necessary and Sufficient Condition for a Business; Create a New Market That You Will Dominate; When ""Paying Customers"" Lead You Astray; Complex Paying Customers: Primary Versus Secondary Customers and Two-Sided Markets; How to Do a Market Segmentation; Step IA: Brainstorm; Step IB: Narrow; Step IC: Primary Market Research; How Long Should I Spend on Market Segmentation?; Example; SensAble Technologies; Summary; Step 2: Select a Beachhead Market; In This Step, You Will:; How to Choose Your Beachhead Market. | |
| 505 | 8 | |a Your Beachhead Market Still Needs to Be Segmented FurtherThree Conditions That Define a Market; Example; SensAble Technologies; Smart Skin Care; Summary; Step 3: Build an End User Profile; In This Step, You Will:; Why Target a Specific Demographic?; Does Your Founding Team Include Someone in the End User Profile?; Examples; SensAble Technologies; Ride-Sharing Company, Russia; Baseball Buffet; Summary; Step 4: Calculate the Total Addressable Market (TAM) Size for the Beachhead Market; In This Step, You Will:; Bottom-Up Analysis; Top-Down Analysis. | |
| 505 | 8 | |a From ""How Many End Users?"" to ""Show Me the Money""What Should My TAM Be?; Examples; SensAble Technologies; OnDemandKorea; Summary; Step 5: Profile the Persona for the Beachhead Market; In This Step, You Will:; How to Choose and Profile Your Persona; The Persona Is More Than Just an Exercise; Should I Create Multiple Personas? If So, When?; The Persona Helps You Focus on What to Do-and What Not to Do; Examples; Mechanical Water Filtration Systems Persona (B2B); SensAble Technologies; Summary; Step 6: Full Life Cycle Use Case; In This Step, You Will. | |
| 505 | 8 | |a What to Include in a Full Life Cycle Use CaseExamples; The ""How Will They Use Your Product"" Section of a Use Case: Satisfier; A More Robust Use Case: FillBee; Summary; Step 7: High-Level Product Specification; In This Step, You Will:; Creating a High-Level Product Specification; Then, Make a Product Brochure; Examples; Altaeros Energies; Baseball Buffet; SensAble Technologies; Example of a Brochure: Lifetime Supply; Summary; Step 8: Quantify the Value Proposition; In This Step, You Will:; Aligning Your Value Proposition with the Persona's Priorities. | |
| 520 | |a 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises |x Management. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 1 | 2 | |a Entrepreneurship |
| 650 | 6 | |a Nouvelles entreprises |x Gestion. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x New Business Enterprises. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a New business enterprises |x Management |2 fast | |
| 650 | 7 | |a Entrepreneurship |2 gnd | |
| 650 | 7 | |a Management |2 gnd | |
| 650 | 7 | |a Unternehmensgründung |2 gnd | |
| 650 | 7 | |a Business & Management. |2 thema | |
| 650 | 7 | |a Entrepreneurship. |2 thema | |
| 650 | 7 | |a Ownership & organization of enterprises. |2 thema | |
| 650 | 7 | |a Small businesses & self-employed. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 776 | 0 | 8 | |i Print version: |a Aulet, Bill. |t Disciplined Entrepreneurship : 24 Steps to a Successful Startup. |d Hoboken : Wiley, ©2013 |z 9781118692288 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118692288/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis26148879 | ||
| 938 | |a Internet Archive |b INAR |n disciplinedentre0000aule | ||
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