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Adobe Analytics with SiteCatalyst : classroom in a book /

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at eac...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Subramanian, Vidya
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Jose, Calif. : Adobe, ©2013.
Colección:Classroom in a book.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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050 4 |a ZA4235  |b .S83 2013 
082 0 4 |a 658.40102854678  |q OCoLC  |2 23/eng/20230216 
049 |a UAMI 
100 1 |a Subramanian, Vidya. 
245 1 0 |a Adobe Analytics with SiteCatalyst :  |b classroom in a book /  |c Vidya Subramanian with foreword by David A. Schweidel. 
260 |a San Jose, Calif. :  |b Adobe,  |c ©2013. 
300 |a 1 online resource (1 volume) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file 
490 1 |a Classroom in a book 
588 0 |a Online resource; title from title page (Safari, viewed July 29, 2013). 
500 |a "The official training workbook from Adobe Systems." 
500 |a Includes index. 
520 |a In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. 
542 |f © 2013 Adobe Systems Incorporated and its licensors. All rights reserved.  |g 2013 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Web usage mining. 
650 0 |a Internet users  |v Statistics  |x Data processing. 
650 0 |a Internet marketing. 
650 6 |a Analyse du comportement des internautes. 
650 6 |a Internautes  |v Statistiques  |x Informatique. 
650 6 |a Marketing sur Internet. 
650 7 |a Internet marketing  |2 fast 
650 7 |a Internet users  |2 fast 
650 7 |a Web usage mining  |2 fast 
830 0 |a Classroom in a book. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780133416206/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP