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Measuring the success of sales training : a step-by-step guide for measuring impact and calculating ROI /
"It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training progra...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Alexandria, Va. :
ASTD Press/ROI Institute,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Phillips, Patricia Pulliam. | |
| 245 | 1 | 0 | |a Measuring the success of sales training : |b a step-by-step guide for measuring impact and calculating ROI / |c Patricia Pulliam Phillips, Jack J. Phillips ; with Rachel Robinson. |
| 260 | |a Alexandria, Va. : |b ASTD Press/ROI Institute, |c ©2013. | ||
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a "It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case studies, with a focus on sales training programs. The first half of the book is a step-by-step guide on calculating ROI, while the second half presents case studies that demonstrate how to use the ROI Methodology to properly measure the results of sales programs."-- |c Unedited summary from book | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Employees |x Training of |x Evaluation. | |
| 650 | 0 | |a Employees |x Training of |x Cost effectiveness. | |
| 650 | 0 | |a Rate of return. | |
| 650 | 0 | |a Sales personnel |x Training of. | |
| 650 | 0 | |a Employees. | |
| 650 | 6 | |a Personnel. | |
| 650 | 6 | |a Personnel |x Formation |x Évaluation. | |
| 650 | 6 | |a Personnel |x Formation |x Coût-efficacité. | |
| 650 | 6 | |a Taux de rendement. | |
| 650 | 6 | |a Vendeurs |x Formation. | |
| 650 | 7 | |a personnel. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mentoring & Coaching. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Training. |2 bisacsh | |
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| 650 | 7 | |a Employees |x Training of |x Cost effectiveness. |2 fast |0 (OCoLC)fst00909227 | |
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| 650 | 7 | |a Rate of return. |2 fast |0 (OCoLC)fst01090236 | |
| 650 | 7 | |a Sales personnel |x Training of. |2 fast |0 (OCoLC)fst01103864 | |
| 776 | 0 | 8 | |i Print version: |a Phillips, Patricia Pulliam. |t Measuring the success of sales training. |d Alexandria, Va. : ASTD Press/ROI Institute, ©2013 |z 9781562868598 |w (OCoLC)853436196 |
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