The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lieberman, Al
Otros Autores: Esgate, Patricia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, New Jersey : FT Press, Ã2014.
Edición:2nd ed.
Temas:
Marketing.
Export marketing.
marketing.
PSYCHOLOGY > Social Psychology.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction : let us entertain you
  • Begin with the basics : the what and where of entertainment marketing
  • Getting the product to market : who and how
  • Marketing movies : building wannasse, haftasee, and mustsee
  • The business of broadcasting : network TV, syndication, and radio
  • The rising tide of technology : television content delivery in a digital age
  • Digital disruption
  • Publishing : the printed word goes digital
  • A handful of content : games, mobile applications, and mobile media
  • The universal language : music
  • Major leagues, major money : sports
  • On the road : travel and tourism
  • What's next : a global snapshot
  • Conclusion : where do we go from here?

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