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00000cam a2200000Ia 4500 |
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OR_ocn855052795 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
130806s2014 njua o 001 0 eng d |
| 040 |
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|a UMI
|b eng
|e pn
|c UMI
|d ZAD
|d OCLCQ
|d OCLCF
|d OCLCQ
|d YDX
|d N$T
|d OCLCQ
|d AU@
|d OCLCO
|d OCLCQ
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| 020 |
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|a 9780133092301
|q (electronic bk.)
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| 020 |
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|a 0133092305
|q (electronic bk.)
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| 020 |
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|z 9780133092288
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| 020 |
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|z 0133092283
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| 020 |
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|z 9780133092080
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| 035 |
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|a (OCoLC)855052795
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| 037 |
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|a CL0500000254
|b Safari Books Online
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| 050 |
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4 |
|a HF5415
|b .L5437636 2014
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| 072 |
|
7 |
|a PSY
|x 031000
|2 bisacsh
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| 082 |
0 |
4 |
|a 302.230688
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Lieberman, Al.
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| 245 |
1 |
4 |
|a The definitive guide to entertainment marketing :
|b bringing the moguls, the media, and the magic to the world /
|c Al Lieberman and Patricia Esgate.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Upper Saddle River, New Jersey :
|b FT Press,
|c Ã2014.
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| 300 |
|
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Online resource; title from title page (Safari, viewed July 29, 2013).
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a Introduction : let us entertain you -- Begin with the basics : the what and where of entertainment marketing -- Getting the product to market : who and how -- Marketing movies : building wannasse, haftasee, and mustsee -- The business of broadcasting : network TV, syndication, and radio -- The rising tide of technology : television content delivery in a digital age -- Digital disruption -- Publishing : the printed word goes digital -- A handful of content : games, mobile applications, and mobile media -- The universal language : music -- Major leagues, major money : sports -- On the road : travel and tourism -- What's next : a global snapshot -- Conclusion : where do we go from here?
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Export marketing.
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| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
7 |
|a marketing.
|2 aat
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| 650 |
|
7 |
|a PSYCHOLOGY
|x Social Psychology.
|2 bisacsh
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| 650 |
|
7 |
|a Export marketing.
|2 fast
|0 (OCoLC)fst00918703
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 700 |
1 |
|
|a Esgate, Patricia.
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780133092288/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 1598625
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 14855163
|
| 994 |
|
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|a 92
|b IZTAP
|
