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Business writing for dummies /
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers - the people you communicate with at work - are no different. So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or biddin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons,
2013.
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| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- At a Glance; Table of Contents; Introduction; Conventions Used in This Book; What You Need Not Read; Foolish Assumptions; How This Book Is Organised; Icons Used in This Book; Where to Go from Here; Part I: Winning with Writing; Chapter 1: Make Writing Your Not-So-Secret Weapon; Planning and Structuring Every Message; Applying Audience-Plus-Goal Strategy to Any Business Need; Chapter 2: Planning Your Message: Your Secret Weapon; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Making People Care; Choosing Your Written Voice: Tone.
- Using Relationship-Building TechniquesChapter 3: Making Your Writing Work: The Basics; Stepping into 21st Century Writing Style; Enlivening Your Language; Using Reader-Friendly Graphic Techniques; Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work; Changing Hats: Going from Writer to Editor; Reviewing the Big and Small Pictures; Moving from Passive to Active; Sidestepping Jargon, Clichés and Extra Modifiers; Chapter 5: Troubleshooting Your Writing: Fixing Common Problems; Organizing Your Document; Catching Common Mistakes; Reviewing and Proofreading: The Final Check.
- Part II: Putting Your Skills to Work for Everyday Business WritingChapter 6: Writing Emails That Get Results; Fast-Forwarding Your Agenda In-House and Out-of-House; Getting Off to a Great Start; Building Messages That Achieve Your Goals; Structuring Your Middle Ground; Closing Strong; Perfecting Your Writing for Email; Chapter 7: Creating High Impact Business Correspondence; Succeeding with Cover Letters; Networking with Letters; Writing to Complain; Crafting Letters of Record; Introducing Yourself in Letter Form; Creating Sales Letters.
- Part III: Writing Business Documents, Promotional Material and PresentationsChapter 8: Building the Biggies: Major Business Documents; Writing the Executive Summary; Shaping Successful Reports; Fast-tracking Yourself through Proposals; Creating Business Plans; Writing Tips for All Business Documents; Chapter 9: Promoting Yourself and Your Organization; Finding the Heart of Your Business Message; Finding, Shaping, and Using Stories; Using Value Messages and Stories to Promote; Chapter 10: Writing for the Spoken Word; Elevating Your Elevator Speech; Preparing and Giving Presentations.
- Scripting for VideoScripting Yourself for Practical Purposes; Part IV: Writing for the Digital Universe; Chapter 11: Evolving Your Writing for Online Media; Gaining Perspective on Digital Media; Strategizing Your Digital Media Program; Turning Scanners into Readers; Shaping Your Writing for Digital Media; Chapter 12: Writing for Websites and Blogs; Shaping Your Words for Websites and Blogs; Building a Traditional Website; Incorporating Graphics and Other Elements; Creating Your Own Blog; Part V: Thinking Global, Writing Global; Chapter 13: Using English as the Global Language of Business.