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Commercial advertising : six lectures at the London school of economics and political science (University of London) /
The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2013.
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| Colección: | Routledge Library Editions. Advertising ;
v. 7. Studies in economics and political science ; no. 58. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Lecture 1. The economic justification of advertising
- lecture 2. Advertising : its functions and policy
- lecture 3. Copy-writing and the practical psychology of advertising
- lecture 4. The hall-mark of commerce : trade marks and retail advertising
- lecture 5. The three main modes of advertising
- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.