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Commercial advertising : six lectures at the London school of economics and political science (University of London) /
The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2013.
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| Colección: | Routledge Library Editions. Advertising ;
v. 7. Studies in economics and political science ; no. 58. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |