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Commercial advertising : six lectures at the London school of economics and political science (University of London) /
The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2013.
|
| Colección: | Routledge Library Editions. Advertising ;
v. 7. Studies in economics and political science ; no. 58. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded. |
|---|---|
| Notas: | Includes index. "First published in 1919"--Title page verso. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781136668746 1136668748 9780203582640 0203582640 9781136668883 1136668888 9781136668814 1136668810 9780415817950 0415817951 9781138971158 1138971154 |