Cargando…
The seven success factors of social business strategy /
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serio...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
2013.
|
| Colección: | Jossey-Bass short format series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_ocn854569038 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130716s2013 caua ob 000 0 eng d | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCQ |d TEFOD |d YDXCP |d TEFOD |d N$T |d UMI |d OCLCO |d TEFOD |d OCLCQ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d LOA |d MOR |d PIFPO |d OCLCQ |d STF |d WRM |d NRAMU |d H9Z |d VT2 |d OCLCQ |d WYU |d UAB |d A6Q |d AU@ |d UKAHL |d CEF |d HS0 |d BOL |d UKCRE |d VLY |d S2H |d ELBRO |d CZL |d RECBK |d U3W |d COCUF |d OCLCO |d OCLCQ | ||
| 019 | |a 863163718 |a 865512094 |a 961541351 |a 962679877 |a 1081262293 |a 1083555195 |a 1103269025 |a 1114432464 |a 1129374549 |a 1153049302 |a 1162260114 |a 1192327823 |a 1228529662 |a 1240506944 |a 1289517384 |a 1292943285 |a 1295592899 | ||
| 020 | |a 9781118715901 |q (electronic bk.) | ||
| 020 | |a 111871590X |q (electronic bk.) | ||
| 020 | |a 9781118715925 |q (electronic bk.) | ||
| 020 | |a 1118715926 |q (electronic bk.) | ||
| 020 | |z 9781118715918 |q (pbk.) | ||
| 020 | |a 1118715918 | ||
| 020 | |a 9781118715918 | ||
| 028 | 0 | 1 | |a EB00059049 |b Recorded Books |
| 029 | 1 | |a NZ1 |b 15493385 | |
| 029 | 1 | |a AU@ |b 000067106789 | |
| 029 | 1 | |a AU@ |b 000053043335 | |
| 035 | |a (OCoLC)854569038 |z (OCoLC)863163718 |z (OCoLC)865512094 |z (OCoLC)961541351 |z (OCoLC)962679877 |z (OCoLC)1081262293 |z (OCoLC)1083555195 |z (OCoLC)1103269025 |z (OCoLC)1114432464 |z (OCoLC)1129374549 |z (OCoLC)1153049302 |z (OCoLC)1162260114 |z (OCoLC)1192327823 |z (OCoLC)1228529662 |z (OCoLC)1240506944 |z (OCoLC)1289517384 |z (OCoLC)1292943285 |z (OCoLC)1295592899 | ||
| 037 | |a CL0500000351 |b Safari Books Online | ||
| 037 | |a CD82EC16-1B84-432E-8934-730ADB17CAFD |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5414 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Li, Charlene, |e author. | |
| 245 | 1 | 4 | |a The seven success factors of social business strategy / |c Charlene Li, Brian Solis. |
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c 2013. | ||
| 300 | |a 1 online resource (vi, 76 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 490 | 1 | |a Jossey-Bass short format series. | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process. Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success. Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment Written by Charlene Li, bestselling author of Open Leadership , and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage. | ||
| 505 | 0 | |a The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear? | |
| 505 | 8 | |a Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE | |
| 505 | 8 | |a Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Management |x Social aspects. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Success in business. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Gestion |x Aspect social. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Management |x Social aspects. |2 fast |0 (OCoLC)fst01007228 | |
| 650 | 7 | |a Marketing |x Social aspects. |2 fast |0 (OCoLC)fst01010246 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 650 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 700 | 1 | |a Solis, Brian, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Li, Charlene. |t Seven success factors of social business strategy. |d San Francisco : Jossey-Bass, 2013 |z 9781118715901 |w (OCoLC)854569038 |
| 830 | 0 | |a Jossey-Bass short format series. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118715925/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25497059 | ||
| 938 | |a ebrary |b EBRY |n ebr10728327 | ||
| 938 | |a EBSCOhost |b EBSC |n 603359 | ||
| 938 | |a YBP Library Services |b YANK |n 10841089 | ||
| 938 | |a YBP Library Services |b YANK |n 10869839 | ||
| 938 | |a eLibro |b ELBO |n ELB179279 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00059049 | ||
| 994 | |a 92 |b IZTAP | ||