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The ten principles behind great customer experiences /
Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. . This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your busines...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Pearson Education,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_ocn852681952 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 130712s2013 enka ob 001 0 eng d | ||
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| 019 | |a 842853303 | ||
| 020 | |a 9781299333536 |q (electronic bk.) | ||
| 020 | |a 1299333532 |q (electronic bk.) | ||
| 020 | |a 9780273775997 |q (electronic bk.) | ||
| 020 | |a 0273775995 |q (electronic bk.) | ||
| 020 | |z 9780273775980 | ||
| 020 | |z 9780273775089 | ||
| 035 | |a (OCoLC)852681952 |z (OCoLC)842853303 | ||
| 037 | |a CL0500000222 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.5 |b .W385 2013 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Watkinson, Matt, |e author. | |
| 245 | 1 | 4 | |a The ten principles behind great customer experiences / |c Matt Watkinson. |
| 264 | 1 | |a Harlow, England ; |a New York : |b Pearson Education, |c 2013. | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface -- Acknowledgements -- Introduction -- Why the customer experience matters -- Why customer experiences aren't improving -- The ten principles behind great customer experiences -- Great customer experiences strongly reflect the customer's identity -- Great customer experiences satisfy our higher objectives -- Great customer experiences leave nothing to chance -- Great customer experiences set and then meet expectations -- Great customer experiences are effortless -- Great customer experiences are stress free -- Great customer experiences indulge the senses -- Great customer experiences are socially engaging -- Great customer experiences put the customer in control -- Great customer experiences consider the emotions -- Bringing it all together : the Apple customer experience -- Final thoughts. | |
| 520 | |a Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. . This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are. . For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune. . . Written for results. Practical advice that's easy to implement. Start making improvements fast. . Everything you need. Get started immediately using the companion worksheets. . No jargon. Effortless to read. No previous knowledge required. . Inspiring examples. Key ideas are brought to life by great case studies. . Universally applicable. The principles work for any product or service, however large the business. . Concise and skimmable. Read a chapter a day on your commute. Get what you need, whatever your time limits. Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. Publisher's note. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Watkinson, Matt. |t Ten principles behind great customer experiences. |d Harlow, England ; New York : Pearson Education, 2013 |z 9780273775089 |w (DLC) 2012039517 |w (OCoLC)811600758 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780273775089/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1419790 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis25073299 | ||
| 994 | |a 92 |b IZTAP | ||