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The ten principles behind great customer experiences /
Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. . This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your busines...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Pearson Education,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. . This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are. . For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune. . . Written for results. Practical advice that's easy to implement. Start making improvements fast. . Everything you need. Get started immediately using the companion worksheets. . No jargon. Effortless to read. No previous knowledge required. . Inspiring examples. Key ideas are brought to life by great case studies. . Universally applicable. The principles work for any product or service, however large the business. . Concise and skimmable. Read a chapter a day on your commute. Get what you need, whatever your time limits. Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. Publisher's note. |
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| Descripción Física: | 1 online resource : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781299333536 1299333532 9780273775997 0273775995 |