Analyzing the social web /

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Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major cat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Golbeck, Jennifer (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann/Elsevier, [2013]
Temas:
Social media.
Social networks.
Human-computer interaction.
Médias sociaux.
Réseaux sociaux.
social media.
Human-computer interaction
Social media
Social networks
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Nodes, edges, and network measures
  • Network structure and measures
  • Network visualization
  • Tie strength
  • Trust
  • Understanding structure through user attributes and behavior
  • Building networks
  • Entity resolution and link prediction
  • Propagation in networks
  • Community-maintained resources
  • Location-based social interaction
  • Social information filtering
  • Social media in the public sector
  • Business use of social media
  • Privacy
  • Case study : social network strategies for surviving the zombie.

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