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|a Golbeck, Jennifer,
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|a Analyzing the social web /
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|a Waltham, MA :
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|a Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data.
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|a Includes bibliographical references (pages 249-253) and index.
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|a Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study : social network strategies for surviving the zombie.
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|a Social networks.
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|a Médias sociaux.
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|a social media.
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|i Print version:
|a Golbeck, Jennifer.
|t Analyzing the social web.
|b First edition.
|d Waltham, MA : Morgan Kaufmann is an imprint of Elsevier, [2013]
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