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Analyzing the social web /

Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major cat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Golbeck, Jennifer (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann/Elsevier, [2013]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Analyzing the social web /  |c Jennifer Golbeck. 
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520 |a Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. 
504 |a Includes bibliographical references (pages 249-253) and index. 
505 0 |a Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study : social network strategies for surviving the zombie. 
588 0 |a Print version record. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Social media. 
650 0 |a Social networks. 
650 0 |a Human-computer interaction. 
650 6 |a Médias sociaux. 
650 6 |a Réseaux sociaux. 
650 7 |a social media.  |2 aat 
650 7 |a Human-computer interaction  |2 fast 
650 7 |a Social media  |2 fast 
650 7 |a Social networks  |2 fast 
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