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Business research methods /
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Delhi :
Pearson,
[2011]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares. |
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| Descripción Física: | 1 online resource (1 volume) : illustrations |
| ISBN: | 9789332510449 933251044X 1299486525 9781299486522 |