Who cares wins : why good business is better business /

Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, ©2012.
Temas:
Social responsibility of business.
Social media > Economic aspects.
Entreprises > Responsabilité sociale.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Out-behaving the competition : why business now needs to do good to do well
  • The new world of marketing : creating a succesful brand in a dramatically changed world
  • Leadership in a world of radical transarency
  • Creating good: the rise of the social entrepreneur
  • We-volution: how collaboration is changing business
  • A new idea for a new era: the Social Business IdeaTM
  • The furture : making a decent profit.

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