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Who cares wins : why good business is better business /
Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Pearson,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn852171562 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 130708s2012 enkaf o 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d NLE |d OCLCO |d OCLCQ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d YDX |d OCLCQ |d N$T |d OCLCQ |d LIP |d UAB |d AU@ |d SFB |d OCLCO |d OCLCQ | ||
| 019 | |a 964291984 |a 964541832 |a 1151196071 | ||
| 020 | |a 9780273762980 |q (electronic bk.) | ||
| 020 | |a 0273762982 |q (electronic bk.) | ||
| 020 | |z 9780273762973 | ||
| 020 | |z 0273762974 | ||
| 020 | |z 9780273762539 | ||
| 020 | |z 0273762532 |q (pbk. ; |q alk. paper) | ||
| 035 | |a (OCoLC)852171562 |z (OCoLC)964291984 |z (OCoLC)964541832 |z (OCoLC)1151196071 | ||
| 037 | |a CL0500000228 |b Safari Books Online | ||
| 050 | 4 | |a HD60 |b .J66 2012 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
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| 072 | 7 | |a KJG |2 bicssc | |
| 082 | 0 | 4 | |a 658.408 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Jones, David. | |
| 245 | 1 | 0 | |a Who cares wins : |b why good business is better business / |c David Jones. |
| 246 | 3 | 0 | |a Why good business is better business |
| 260 | |a Harlow, England ; |a New York : |b Pearson, |c ©2012. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations, plates | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Out-behaving the competition : why business now needs to do good to do well -- The new world of marketing : creating a succesful brand in a dramatically changed world -- Leadership in a world of radical transarency -- Creating good: the rise of the social entrepreneur -- We-volution: how collaboration is changing business -- A new idea for a new era: the Social Business IdeaTM -- The furture : making a decent profit. | |
| 504 | |a Includes index. | ||
| 520 | 8 | |a Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business. |b Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 776 | 0 | 8 | |i Print version: |a Jones, David. |t Who cares wins. |d Harlow, England ; New York : Pearson, 2012 |z 9780273762539 |w (DLC) 2011038700 |w (OCoLC)748329895 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780273762539/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 14827384 | ||
| 938 | |a EBSCOhost |b EBSC |n 1419765 | ||
| 938 | |a YBP Library Services |b YANK |n 13268763 | ||
| 994 | |a 92 |b IZTAP | ||