Who cares wins : why good business is better business /

Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, ©2012.
Temas:
Social responsibility of business.
Social media > Economic aspects.
Entreprises > Responsabilité sociale.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.
Notas:Includes index.
Descripción Física:1 online resource (1 volume) : illustrations, plates
Bibliografía:Includes index.
ISBN:9780273762980
0273762982

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