The Financial Times essential guide to making business presentations : how to deliver a winning message /

The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a propo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Khan-Panni, Phillip
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Pearson, ©2012.
Colección:Financial times essential guides.
Temas:
Business presentations.
Business presentations > Design.
Présentations (Affaires)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business presentations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • The Financial Times Essential Guide to Making Business Presentations
  • Contents
  • About the author
  • Introduction
  • Part 1 Planning
  • Successful presentations
  • Live test
  • The power of demonstration
  • Classified results
  • Engaging the emotions
  • The decade's political success story
  • In times of war
  • The Greeks valued oratory
  • Summary
  • Why presentations fail
  • Does it matter if a presentation fails?
  • Check how well you are presenting
  • Two common misconceptions
  • What does your presentation actually cost?
  • The Dirty Dozen
  • Summary
  • Essential planning: getting started
  • The important of your own role
  • Elevator Speech
  • Beware relying on facts alone
  • Four kinds of questions
  • Summary
  • Deciding what to say
  • Five main types of presentation
  • Negative elements
  • Positive elements
  • Filtering the content
  • Talk about what you know
  • Problem solving
  • Brand proposition
  • Is there a take-away?
  • Summary
  • Part 2 Doing it
  • Drafting your presentation
  • Getting caught out
  • 'Say a few words'
  • Tale of two talks
  • What to talk about
  • Write your headline
  • Blank page to first draft
  • Using stories
  • Summary
  • Being persuasive
  • The purpose of a presentation
  • Why delivery is important
  • What do people expect from you?
  • Seven essentials of persuasion
  • AIDA
  • Commitment
  • Summary
  • Using visual aids
  • Types of visual aids
  • Good enough is not enough
  • Projecting slides or film
  • Video or film clips
  • The visual aids you create
  • Use of props
  • Summary
  • Connecting with the audience
  • Seven-point strategy for overcoming nervousness
  • How audiences listen
  • Power of association
  • Overcoming the rejection reflex
  • How audiences process information
  • How large groups and nations process information
  • Dealing with facts
  • Why you must be succinct
  • Body language.
  • Unspoken language
  • Summary
  • Delivering your message
  • Power in delivery
  • The mind instructs the body
  • Appearance and charisma
  • Be committed to helping the audience
  • The way you sound
  • Using a microphone
  • Take charge of the platform
  • Pitch, pace and pauses
  • Involve your audience
  • Connecting with the audience
  • Gestures and movement
  • Presentation essentials
  • Summary
  • Part 3 Reviewing and coaching
  • For experienced presenters
  • The ten elements
  • Six different kinds of presentation
  • The importance of the right language
  • How skilful orators stir the emotions
  • The emotional journey
  • Summary
  • Going forward
  • Chapter summaries
  • Checking your progress
  • Spoken summary
  • Index.

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