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Understanding intercultural communication : negotiating a grammar of culture /

"In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on ve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holliday, Adrian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton Park, Abingdon, Oxon : Routledge, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. The grammar of culture
  • 2. Cultural practices
  • 3. Investigating culture
  • 4. Constructing culture
  • 5. Dialogue with structure
  • 6. Historical narratives
  • 7. Discourses of culture
  • 8. Prejudice
  • 9. Cultural travel and innovation
  • 10. Epilogue: theoretical perspective.
  • 1. The grammar of culture
  • Particular social and political structures
  • Underlying universal cultural processes
  • Particular cultural products
  • Cultural negotiation
  • How the grammar is used throughout the book
  • Categories of cultural action
  • Summary
  • Further reference
  • 2. Cultural practices
  • Foreigners and newcomers
  • Examples and factors
  • How to behave
  • Anna visiting Beatrice's family
  • Being successful
  • Global trajectory
  • Dealing with being Othered
  • Dima and Christoff: future in-laws
  • Dima and Christoff: the issue with Facebook
  • Misunderstanding and Othering
  • Negative understanding: prejudice and easy answers
  • The problem with 'values'
  • Seductive statements about culture
  • Positive understanding: appreciating complexity
  • Working things out
  • Summary
  • Notes
  • Further reference
  • 3. Investigating culture
  • Approaching the unfamiliar and foreign
  • Against understanding
  • In favour of understanding
  • Francisca, Gita and Hande: looking for an intercultural methodology
  • A critical qualitative approach
  • The problem with stereotypes and a top-down approach
  • Making the familiar strange and putting aside easy answers
  • Ivonne preparing to go abroad
  • Unresolved issues
  • Opening up to complexity
  • Ivonne, Jung and Lan: using previous experience
  • Asking ethnographic questions
  • Ivonne and Lan: complex views about eating
  • Ethnographic narrative writing
  • Guidelines for writing an ethnographic narrative
  • Summary
  • Notes
  • Further reference
  • 4. Constructing culture
  • The constant process of forming culture
  • Abi and Tomos making a cultural event
  • Collaboration in small culture formation
  • Cultural travel and building
  • Routinisation
  • Rituals
  • Engineering conformity in the workplace
  • Reification
  • Dualities
  • Self and Other
  • Idealisation and demonisation
  • Small culture formation on the run
  • Cultural travel
  • What we imagine
  • Summary
  • Notes
  • Further reference
  • 5. Dialogue with structure
  • Rumour vs. observation
  • How this works with Protestantism
  • The case of Confucianism
  • Jenna and Malee: critical thinking
  • Essentialism
  • Jenna, Bekka and Malee: the problem with 'Westernisation
  • Loss or development
  • Modernisation and globalisation
  • Cultural traps
  • Creative cultural behaviour
  • Duality
  • Summary
  • Note
  • Further reference
  • 6. Historical narratives
  • Ivonne, Chung and Ning: simple things about food
  • Invention
  • Stefan, Alicia and Roxana: 'it's what you wear'
  • Kay and Pushpa: sociological blindness
  • Types and solutions
  • Alicia: critical reading
  • Taking stock
  • Orientalism
  • Summary
  • Notes
  • Further reference
  • 7. Discourses of culture
  • Discourses
  • Gains, losses and power
  • Agency and control
  • Discourses as social constructions
  • Ramla, Ed and Jonathan: sticking to principles
  • Projecting strong essentialist statements
  • Nada, Jahan and Osama: getting it wrong?
  • Suspicion towards well-wishing
  • Cultural resistance
  • The objectivist myth
  • A discourse of science
  • Nada, Osama, Theobald and Jahan: 'shall we share our cultures?'
  • Festivals and food
  • Managing and undoing discourses
  • Summary
  • Notes
  • Further reference
  • 8. Prejudice
  • Cultural prejudice and race
  • Innocent beginnings
  • Martha and Katya: meeting behaviour
  • Francisca, Hande and Gita: missing home, belief and disbelief
  • Polarisation
  • Ambivalence and struggle
  • Alicia, Stefan and banter
  • Summary
  • Notes
  • Further reference
  • 9. Cultural travel and innovation
  • John abroad: politeness and space
  • Cultural change
  • Wary of relativism
  • Safa and her friends: cherries, paying and serving
  • What works
  • Contestation, acceptance and rejection
  • Safa: 'when are you going back?'
  • Cultural belief and disbelief
  • Achieving intercultural communication
  • Summary
  • Notes
  • Further reference
  • 10. Epilogue: theoretical perspective
  • The grammar and small cultures
  • Dealing with national culture
  • The need to account for social action
  • Representing a bottom-up reality
  • Learning from the margins
  • The potential for crossing intercultural lines
  • Cultural realism.